Nordic Game presents a special message from PubNub:
PubNub, the leading platform for building, managing, and optimizing real-time apps, is proud to introduce their newest product, PubNub Illuminate for Gaming to the European game developer community at Nordic Game 2024 in Malmo, Sweden.
Illuminate gives product owners the ability to easily map the KPIs that are important to their game’s success, trigger decisions based on live game state, and see instant outcomes without requiring engineering resources. They can model their hypotheses through easy-to-use constructs like objects, metrics, and decisions, and see results in real-time, seamlessly improving gameplay and optimizing business objectives. Illuminate powers use cases such as:
- Real-time game balancing to achieve optimal player experience
- Live experimentation for optimizing revenue
- Real-time engagement optimization with rewards and offers
- Live analysis of player progression and sentiments as signals of future engagement and retention
“When it comes to increasing engagement and retention, the ability to run feature experiments on user and device segments is critical. But product owners are at the mercy of development schedules and engineering priorities that barely leave time to build, deploy, and measure a few users engagement tests a quarter,” said Todd Greene, CEO and Founder at PubNub. “With Illuminate, you can tailor monetization strategies on the fly, link user behavior to incentives, track every action with custom, real-time aggregate and device metrics, and instantly see the results.”
Join our exhibitors, sponsors and partners
Nordic Game would not be celebrating double editions annually without the enthusiastic participation of thousands of talented game developers from the Nordic region and across the globe for nearly two decades. Thank you!
We’re also tremendously grateful for the unwavering support of our exhibitors, sponsors and partners. Many of them have already signed-up for our upcoming events, but we’re always ready to welcome new partnerships.
Contact us here for some great opportunities on exhibitor, sponsor, group and partner packages for our next event and beyond.
About the Nordic Game conference
Nordic Game is the leading games conference in Europe. Gathering thousands of industry professionals in the spring and autumn each year, Nordic Game is the one and only “home turf” meeting place for the highly successful game developers of Denmark, Finland, Iceland, Norway and Sweden.
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