Nexters Gains Revenue and Reach by Expanding Hero Wars to the Web with Payment Solution by Xsolla

Nordic Game is proud to feature a partner story from Xsolla:

Since its launch in 2016, Nexters’ Hero Wars became a hit game on social media platforms. During 2018-2020, the game grew rapidly on iOS and Android and became one of the most popular mobile RPGs in the world, with more than 100 million cumulative installs.

While Hero Wars achieved amazing success on mobile, Nexters had been considering other platforms as potential opportunities to increase margins and connect with audiences.

ASK
In 2020, one of the options was to expand to the web, which became one of the focus points in addition to mobile for the Hero Wars team. The result was notable: Hero Wars multiplied their sales dramatically by connecting with new players.

Additionally, by expanding to include web distribution, Nexters have been able to increase their revenue above and beyond mobile app stores that take a larger percentage of revenue, while maintaining full control to connect with their target audience.

SOLUTION
To support scaling on the web Nexters needed a set of tools, including payment solutions. Nexters collaborated with Xsolla and used their Mobile Game Commerce solution, which proved to be a reliable tool for growing games on new platforms.

Read the full story including the RESULT: How Hero Wars multiplied their sales dramatically by expanding to the web and contact Xsolla today!

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Nordic Game is the leading games conference in Europe, and 2022 will mark its twenty-first and twenty-second editions, as well as our return to historic Slagthuset. Gathering thousands of industry professionals in the spring and autumn each year, Nordic Game is the one and only “home turf” meeting place for the highly successful game developers of Denmark, Finland, Iceland, Norway and Sweden.

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