Today, successful gaming businesses know that relying solely on in-app purchases limits their growth potential. Many companies like Zynga, Activision and Fingersoft are providing quality ad experiences that enhance the player experience and create a transparent value exchange, allowing both ads and in-app purchases to work together.

As you consider how to balance your monetization strategy in 2022, here are a few points to consider:

Integrating IAA and IAP is now common practice
The value of balancing in-app purchases (IAA) with in-app ads (IAP) is now a common revenue diversification strategy. Plus, it often increases player engagement. Among the top 200 highest-grossing Android games in North America, 58% adopted a hybrid monetization in 2020, up 26% from 2016 (Newzoo Global Mobile Market Report 2021, September 2021).

Today’s gamers are more open to ads than ever
Gamers are now more open to in-game ads. Results of a recent Newzoo survey in Germany, China, the U.S., and Japan showed that nearly 70% of mobile gamers accept in-game ads if they receive in-game items and currency without paying (Newzoo Global Mobile Market Report 2021, September 2021).

Monetization Strategy Should be Built Into the Game Design
While most successful gaming businesses already understand the value of building a balanced app economy into their game, more companies are shifting their teams to combine user acquisition, monetization, and development into a single process.

If you would like to learn more about how to balance your app’s monetization mix, join Shri Gunasekera from Meta Audience Network and Otto Simola, Ad Monetization Manager at Fingersoft, on 22 March at 10am (GMT) for a virtual fireside chat. They will discuss monetization strategies, how to find the right balance between IAP and IAA and secrets for hybrid success.
Click here to register for this webinar.