Nordic Game is proud to feature a partner story from SocialPeta:
Mobile gaming recorded a skyrocketing growth in 2021. According to the mobile game whitepaper by SocialPeta, 2021 had nearly 65k mobile game advertisers, North America remained Top 1 with a total of over 41K advertisers, up 18.72% YoY.
With the increasing statistics, the global mobile marketing competition became increasingly difficult. Therefore, a data-driven marketing strategy plays an important role in optimizing user acquisition.
For example, in 2021, the average CPM of mobile games in the U.S. exceeded $28; RPG games had a total number of more than 6.6M creatives; 5.6M video ads creatives were placed.
Besides the macro market data, we can also show you what the best performing ads are, what the cost benchmarks are, and what your competitors have done in a given time period, in different regions, networks, and different game categories.
As an advertising intelligence platform serving the mobile game industry for almost 10 years, SocialPeta is committed to getting insight into advertising data, exploring creative inspiration, monitoring competitors on advertising strategies, download, revenue, audience, and controlling costs, which helps game companies achieve greater success in the global market.
SocialPeta covers 70+ global ad networks across 70 countries and regions, including Unity, Facebook, Tik Tok and etc. It has accumulated 1.2B ad creatives, updating 1.2 M+ ad creatives on a daily basis.
If you also want to know more about the SocialPeta and mobile game market intelligence, please click here to consult our business team, or you can register here for a free trial account.
Become a Nordic Game partner
Nordic Game would not be celebrating its twenty-first edition this spring without the tremendous support of our sponsors and partners. Many of them have already signed-up for our May event, both online and at Slagthuset in Malmö, Sweden, but we’re always ready to welcome new partners.
Contact us here for more info about the wealth of opportunities available to put your brand in front of the entire Nordic developer community and their global peers at Nordic Game.
About the Nordic Game conference
Nordic Game is the leading games conference in Europe, and 2022 will mark its twenty-first and twenty-second editions, as well as our return to historic Slagthuset. Gathering thousands of industry professionals in the spring and autumn each year, Nordic Game is the one and only “home turf” meeting place for the highly successful game developers of Denmark, Finland, Iceland, Norway and Sweden.
Nordic Game welcomes you on 17-20 May to Slagthuset in Malmö for NG22 Spring, both online and in the venue, as well as next November.
Get your passes to this spring’s edition of Europe’s leading games industry event today!
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