Danish Books & Magic has launched their innovative AR-book The Little Mermaid for mobile devices. Besides the classic fairytale, the package also includes a 3D-animated adventure explored with a smartphone.
“It is a new way for parents and children to read together, and the experience often intrigues the desire for more reading aloud in general,” says Books & Magic CEO Mark Dalby Folkenberg. “We make children curious on what is hidden in the text by highlighting the fantasy world behind the book.”
Books & Magic earlier received a grant from the Nordic Game Program for being among the most promising projects within the game industry in the Nordic region.
“I am deeply impressed by Books & Magic and their drive, the way they present their product, their sales strategy and their ideas for the Asian market,” says Interactive Denmark CEO Jan Neiiendam.
Check out the release trailer:
The Little Mermaid can be either bought as a book at www.booksandmagic.com (global shipping) or via the App Store for iOS and Google Play for Android (which also works without the book as an in-app purchase).
About Books & Magic
Founded in 2013, Denmark’s Books & Magic combines traditional physical books with digital apps to deliver a unique new type of book that inspires children to read.
The team includes 3D artists, architects, developers and UX specialists with a combined 40+ years of game and app development experience at companies like LEGO and IO Interactive.
Learn more at www.booksandmagic.com.
