Zoran Roso

Zoran Roso, founder of ZR Consulting, is a gaming veteran with 25+ years in global marketing. Formerly Global Publishing & Marketing Director at Tencent Games, he held leadership roles at Sony PlayStation, Activision Blizzard, and Rockstar. He advises major publishers on international brand development and live service strategies across platforms.

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All Sessions (including recorded video) by Zoran Roso

May 2025
00:00 - 00:01

Gaming Communications in Video Games Publishing – More Than Just a Game

This panel explores the crucial role of communications within video game publishing. Experts discuss strategies extending beyond mere game promotion, covering PR, marketing, community engagement, and internal comms. Learn how effective communication is vital for navigating the industry and achieving publishing success—it's truly more than just the game.

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Nordic Game Resources AB
Box 4402, 20315 Malmö, Sweden
+46 40 36 76 70

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Social Profiles

All Sessions (including recorded video) by Zoran Roso

May 2025

Gaming Communications in Video Games Publishing – More Than Just a Game

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