William Blood

Designer and Product Owner, Starbreeze

Will Blood is a product leader years of experience driving data-informed game development. He has led analytics, live service design, and monetization for AAA titles like Helldivers 2 and brands like Payday, helping studios scale, improve player experience, and deliver high-quality products through actionable insights.

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All Sessions by William Blood

  • May 2026


  • 00:00  - 00:00
    In a market saturated with urgency-driven battle passes and grind-heavy economies, Helldivers 2 took a different approach. This session examines how the Warbond system was intentionally positioned against prevailing monetization trends; shifting from scarcity and pressure to aspiration and identity.
    BUSINESS
    DEVELOPMENT



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William Blood