Ugo Bui-Xuan

Director of Research, PlaytestCloud
 https://www.playtestcloud.com/

Ugo Bui-Xuan is the Director of Research at PlaytestCloud. He has worked on 100+ game titles ranging from AAA to indie across PC, console, and mobile with a roster of studios that includes Gameloft, Ubisoft, EA, SEGA, PlayStation, Zynga, LEGO, Disney, Apple and Netflix.

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All Sessions by Ugo Bui-Xuan

  • 21 May 2025


  • 13:05  - 13:50
    Player-centric development is essential, but many teams struggle to turn these insights into measurable business impact. Learn how to build a framework that transforms player research and playtest data into actionable decisions that de-risk development, improve game profitability, and ultimately produce better games.
    Business
    Development
    Production
    Where
    Gallerian



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