Ugo Bui-Xuan

Ugo Bui-Xuan is the Director of Research at PlaytestCloud. He has worked on 100+ game titles ranging from AAA to indie across PC, console, and mobile with a roster of studios that includes Gameloft, Ubisoft, EA, SEGA, PlayStation, Zynga, LEGO, Disney, Apple and Netflix.

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All Sessions (including recorded video) by Ugo Bui-Xuan

May 2025
00:00 - 00:01

From Insight to Impact: Using Player Data to De-Risk Game Development

Player-centric development is essential, but many teams struggle to turn these insights into measurable business impact. Learn how to build a framework that transforms player research and playtest data into actionable decisions that de-risk development, improve game profitability, and ultimately produce better games.

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Nordic Game Resources AB
Box 4402, 20315 Malmö, Sweden
+46 40 36 76 70

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All Sessions (including recorded video) by Ugo Bui-Xuan

May 2025

From Insight to Impact: Using Player Data to De-Risk Game Development

Stay updated!

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