I develop strategic insight that informs creative and campaign thinking. I’ve worked agency-side in strategy and planning across AAA to Indie on projects spanning from audience targeting, social and influencer, trailers and key art and more.
This talk will do three things:
Set the scene and state of indie discoverability using data of the market
Offer the solution through unpacking what marketing actually is
Step the audience through each component part, equipping them with what they need to know when they’re approaching their marketing cycle
Silence is the ultimate innovation killer. This session explores the roots of disengagement and "quiet quitting," examining how everyday behaviors and low psychological safety break down creative teams. We challenge the status quo, asking how our own communication styles and leadership impact belonging, stress, and the culture of remote work.
BUSINESS
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Ed Lock
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