Ion is the Game Director of World of Warcraft. He joined the team in 2008, originally focused on systems and encounter design. Prior to joining Blizzard, he was a practicing attorney (by day… and raid leader by night).
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All Sessions (including recorded video) by Ion Hazzikostas
May 2025
00:00 - 00:01
20 Years of World of Warcraft: Meeting Players Where They Are
This talk reflects on how WoW has reinvented itself across two decades of existence, focusing on how the game has grown with its players, lessons learned along the way, and the principles that guide the game's approach to serving its diverse playerbase.