Beyond the Game: How Subway Surfers Built a Lasting Global Brand

Creating a great mobile game is one thing, but building a sustainable brand whose IP transcends the app is an entirely different undertaking. Since its launch in 2012, Subway Surfers has not only managed to remain a top downloaded game year after year, but its IP has additionally grown into a broader cultural phenomenon that people around the globe know and love. So, what’s the secret? Join Adam Collier, Head of Brand at SYBO, the studio behind the hit mobile game, as he shares insights into what has enabled Subway Surfers’ IP to last the test of time, how to build widespread brand familiarity from the ground up, and the increasing importance of building a cross-platform brand.