William Blood

Designer and Product Owner

Will Blood is a product leader years of experience driving data-informed game development. He has led analytics, live service design, and monetization for AAA titles like Helldivers 2 and brands like Payday, helping studios scale, improve player experience, and deliver high-quality products through actionable insights.

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All Sessions by William Blood

  • may-2026

    may-2026

  • 00:00  - 00:00
    In a market saturated with urgency-driven battle passes and grind-heavy economies, Helldivers 2 took a different approach. This session examines how the Warbond system was intentionally positioned against prevailing monetization trends; shifting from scarcity and pressure to aspiration and identity.
    BUSINESS
    DEVELOPMENT



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Erik Robertson, managing director, Nordic Game
Ste Curran, 2024 speaker & host
Pauliina Törnqvist, 2024 speaker & host
2024 Nordic Game Awards winners
Fireside chat with Ilari Kuittinen, co-founder & studio head, Housemarque
Jacob Riis, executive producer, Nordic Game
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