Sebastian Long

Managing Director, Player Research

Managing Director of Player Research, the world’s leading player insight partner. Seb has led hundreds of formal playtests, research projects and campaigns to inform the design and direction of seminal video games, for clients including LEGO, Pokémon, PlayStation, Google, XBOX, Bandai Namco, SEGA, Tencent, and many more.

All Sessions by Sebastian Long

  • may-2026

    may-2026

  • 00:00  - 00:00
    Video games function as deceptions, blending storytelling, puzzles, and surprise to engage players. This talk examines when design crosses into harmful or illegal “dark patterns”. It explores how games exploit mental models and emotions and asks how designers and studios can balance engaging deception with ethics, regulation, and player autonomy.
    BUSINESS
    PRODUCTION

  • Wednesday

    2026-05-27

  • 14:45  - 15:20
    Video games function as deceptions, blending storytelling, puzzles, and surprise to engage players. This talk examines when design crosses into harmful or illegal "dark patterns". It explores how games exploit mental models and emotions and asks how designers and studios can balance engaging deception with ethics, regulation, and player autonomy.
    BUSINESS
    DEVELOPMENT



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Sebastian Long