Martin Rabl is Head of Marketing & PR at GIANTS Software and mainly responsible for all communication and marketing assets for the Swiss publisher and developer’s games. He joined the industry as community manager for City of Heroes in 2005.
How do you grow a simulator franchise into a global, multi-audience ecosystem? This session explores the marketing, creator, and community strategies that helped Farming Simulator evolve from a niche title into one of gaming’s most engaged long-term communities.