Game maker and world builder approaching the end of my fourth decade in games. Co-founder and former CEO of Star Stable Entertainment and Chief Product Officer at Paradox Interactive during the IPO.
This talk explores how developers and publishers can rethink publishing as an ongoing conversation with players rather than a one-off campaign. We’ll look at why legacy marketing approaches are breaking down, how player identity and in-game communication are reshaping engagement, and how portfolio-wide player journeys can drive long-term growth.
BUSINESS
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Johan Sjöberg
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