Alexander Bergendahl

Christofer Sundberg speaks bluntly about the games industry, covering development, leadership, creativity, and business realities. He reflects on Samson, risk, and building games today, drawing from both failures and successes. A direct look at whether the industry plays it too safe. Audience participation required.

Traditional publishing depends on storefronts, paid acquisition, and social reach, but those channels are increasingly saturated. This talk explores how studios can build durable player relationships across games and platforms through a practical Connect, Engage, Reward framework—moving from platform dependency to player ownership, long-term loyalty, and ecosystem-driven growth.