Building Enduring Franchises: Turning Games into Global IPs

In a market flooded with content, what makes a game truly valuable today? In this fireside chat, Eugene Evans and Christian Fonnesbech debate where long-term value in games really comes from: company strategy, product strategy, licensed familiarity, or originality that players cannot forget. From AI and discoverability to funding, transmedia, and the challenge of building ownable worlds, this session explores what helps games become IPs that stand out, stay coherent, and last.