The old meatpacking district (Kødbyen) in central Copenhagen has evolved into one of the hippest places in the city, with vendors offering excellent coffee, great meals and venues to party all night long.
From 5 February, Kødbyen has also become “home” to the world’s first VR (virtual reality) store, Khora Lab.
“This is the perfect time to open a virtual reality store,” says Khora Lab’s Peter Fisher, who together with co-founder and Danish game developer Simon Lajboschitz, is behind the initiative. “A year ago it would have been too early, and a year from now it will be too late. Right now we are in a ‘sweet spot’ when it comes to virtual reality.”
One of Fisher and Lajboschitz’ many ambitions for their VR store is that passersby looking for a “taste” of virtual reality will drop-in to try Khora Lab’s “dish of the day” – a free VR experience ranging from “explore a Van Gogh painting” to “shoot the zombies”. Should the visitors be “hungry” for even more virtual reality, half-hour sessions go for 199 DKK (ca. 27 EUR).
Check out the Khora Lab video:
“The store (is) also a place where school classes can visit and learn about virtual reality,” adds Fisher, “or for companies (to host) a VR workshop.”
In addition to the VR showroom, Khora Lab offers a number of office spaces to freelancers and start-ups working within the virtual reality space. Their goal is to “create a place where great ideas comes to life and people gather to make the ideas real,” according to Lajboschitz.
Copenhagen’s Khora Lab at Høkerboderne 8 is open Monday-Friday, 10:00-18:00 and Saturdays 10:00-14:00. Learn more about the virtual reality store at www.khora-vr.com.