Danish LEGO Group has partnered with Nintendo to bring gaming icon Super Mario into the physical world and engage in LEGO experiences.
Neither a video game nor a traditional LEGO brick-based set, LEGO Super Mario is a new product that features an interactive LEGO Mario figure who collects coins in real-life game levels created with LEGO bricks.
Check out the announcement video:
“We are very excited to bring Mario into the physical world through interactive and social LEGO play”, says LEGO Group EVP and CMO Julia Goldin. “With this experience we will help millions of kids with love for Mario to engage and play in a completely new way, where they are in control of creating and playing games with their favourite character. By seamlessly incorporating the latest digital technology, LEGO Super Mario is a highly social, interactive and collaborative experience for kids.”
“I have always liked LEGO products and how they help children use their imagination to play”, says Nintendo executive officer and game producer Takashi Tezuka. “The new product we created together with the LEGO Group seeks to combine two different styles of play – one where you freely build the world of Mario and the other where you play with Mario in the very world that you have created.”
Slated to launch later this year, learn more about LEGO Super Mario right here.