Lab Cave joins our partner count-down to NG18.
The marketplace is crowded. There are many look-alike games, which means when people search for a game like yours, they find your competition. 65-80{dbb3cda40e8ee6f6e2facf7540b719f895331d48c7dff096aeb64822bb190b9e} of global downloads come from search, so how do you solve the discoverability problem? Lab Cave does it with App Store Optimisation (ASO).
Lab Cave is a mobile gaming company with ASO at the heart of our business. We work with game companies from around the world to improve their conversion rates, discoverability, store page, etc. We have also created an in-house AI technology called “ASO BOT”, which assists our team in finding the best keyword combinations in twelve different languages. We are constantly testing and refining our ASO process to achieve the best results.
Case study: The Respawnables
Digital Legends’ third-person shooter The Respawnables is a really fun, twin-stick shooting game. Play online or offline, fight with or against your friends, with a diverse array of maps and weapons, this game is primed for fun. First launched in 2012, the team focused at the time on gameplay with no optimisation on either Google Play or the App Store. Aside from basic keyword research in a few languages, the team did not spend time focusing on the app stores. Given Lab Cave´s expertise in ASO, Digital Legends decided to use Lab Cave´s ASO services to run a thorough ASO audit and set clear goals.
After the Lab Cave team assessed the current status of the game’s ASO, they discussed the results with the studio and came up with some concrete goals: improve organic visibility in five geos per platform and improve the visit-to-install conversion rate. Based on the organic daily traffic, the target was to increase volume between 50{dbb3cda40e8ee6f6e2facf7540b719f895331d48c7dff096aeb64822bb190b9e} to 70{dbb3cda40e8ee6f6e2facf7540b719f895331d48c7dff096aeb64822bb190b9e} in the specific geos. The results ended up being even higher.
By combining our expertise and cutting-edge ASO BOT technology, we completed multiple ASO updates in Google Play and in the App Store, where we applied a complete new ASO position for the title, including a new icon and screenshots. In addition, we ran A/B tests for icons, screenshots and feature image on Google Play.
We were able to not only exceed our objective, number of installs in specific geos, but we also managed to increase the number of daily downloads by 223{dbb3cda40e8ee6f6e2facf7540b719f895331d48c7dff096aeb64822bb190b9e} on Google Play and by 425{dbb3cda40e8ee6f6e2facf7540b719f895331d48c7dff096aeb64822bb190b9e} on App Store, while maintaining and continuously increasing the volume range from that point onwards.
As you can see, the ASO team was able to take a great game and make it more visible in the marketplace. Digital Legends continues to work with Lab Cave as our ASO team continues to improve the organic traffic and conversion rate for their game.
Interested to learn more? Lab Cave´s CMO Juanjo Monge is giving a talk about ASO called “What Great ASO Can Do for You” on Thursday, 24 May at 12:00 in Room Stockholm.
Lab Cave really enjoys its relationship with the Nordic region. If you’d like to work with our team on the ASO for your game, mention you read this article and we’ll move you to the front of the queue for qualification and audit, if applicable.
Learn more about Lab Cave Games at labcavegames.com.
About the Nordic Game conference
Nordic Game is the leading games conference in Europe, and 2018 is its fifteenth year. Gathering over 2,000 games industry professionals in Malmö annually, Nordic Game is the one and only “home turf” meeting place for the highly successful game developers of Denmark, Finland, Iceland, Norway and Sweden.
Learn more about Nordic Game 2018, 23-25 May in Malmö, Sweden at conf.nordicgame.com – and register today!
