Nordic Game Community members are invited to a presentation by Mattias Svahn, Stockholm School of Economics, who will talk about pervasive games and media between platforms:
“At this science-orientated lunch seminar, Mattias will take you on a journey into a world of games and media between platforms, where play dominates. He will talk about how to use gameplay, games and location based media for persuasion. Mattias will also talk about the consumer psychology of pervasive games and augmented reality.
• Augmented reality – advertising “onto reality”; why and how can it work?
• Pervasive games – what elements makes a consumer react?
• Turn off your tumble dryer and win the game – pervasive games for teaching families to conserve energy.”
18 November 12:00-13:00: Light lunch and mingle from 11:30 in Stockholm; Mattias would be happy to come to the Malmö region too.
This luncheon seminar is presented by The Marketing Technology Centre research foundation together with Association of Swedish Advertisers (ASA members can attend free-of-charge).
Sveriges Annonsörer, Klara Östra Kyrkogata 2B, Stockholm
Sign-up for the event here.