Finnish Matchmade, a leading data-driven influencer marketing platform for games, has announced a new $1.73M funding round led by Global Founders Capital.
Matchmade will use this funding to scale up operations, including expanding the company’s enterprise offering for agencies and networks, and continuing to improve its data analysis and forecasting capabilities.
“Influencer marketing is a rapidly developing industry, and there is a strong need for more transparency, better data analysis and forecasting, and a better understanding of ROI for all parties,” says Jiri Kupiainen, CEO and founder of Matchmade. “This funding round will allow us to offer the Matchmade platform to all players in the game influencer marketing space, bringing much needed structure and predictability to the ecosystem, as well as improving the quality and relevancy of sponsored content for the influencers’ fans.”
The company is also now hiring in both Berlin and Helsinki. Learn more here.
Through a proprietary content analysis and matching system, Finnish Matchmade helps connect game developers and publishers with channels that have the right audience for their product.
Learn more at matchmade.tv.