Are you a Danish game developer looking to explore the Asian market? Then Interactive Denmark, in cooperation with Innovation Center Denmark in Shanghai, wants to invite you to China in June.
“There is a good reason to be interested in the new growth opportunities in Asia, led by China. 817 million game users in the Asia Pacific region and a market of US$37 billion, growing at 15 per cent annually, speak for themselves,” says Interactive Denmark director Jan Neiiendam. “However, most game developers tell us that they still have to decide whether to opt-in or out of the Chinese market.”
For developers who want to join the trip, the visitor program in Shanghai will be provided cost-free to limited number of participants, allocated on a first-come first-served basis. Flight, accommodations and other expenses per participant should amount to about 15,000 Danish crowns (DKK), according to Interactive Denmark.
“The inspiration for (the trip) comes from a similar visitor program to Canada that Computerspilzonen and Copenhagen Entertainment did in collaboration with the Danish Producers Association in 2010,” Neiiendam tells Nordic Game. “At that time, everyone spoke about Canada as both an opportunity for game developers and a threat to local game development, due to Canada’s tax laws. Game developers, movie people and politicians took part, and afterwards the dialog concerning Canada became a lot more nuanced.”
Director Jan Neiiendam, Interactive Denmark
Neiiendam wants to change the fact that Asia is very rarely a topic among Danish game developers. With a market that large, he would expect developers to be clear on why they have opted in or out in terms of sales and collaborations – but the answers are not clear.
“My hypothesis was that the lack of focus was due (in equal part) to a lack of resources in the game developers’ management, (and) perhaps a fear of software piracy, making it a futile endeavour to enter the Asian markets. When I asked the Danish Producers Association (games committee), they indicated that they wanted to get a personal feel for the market, but had no current plans for sales or collaborations,” Neiiendam explains.
In the future, Interactive Denmark hopes that the Danish game industry revenues from Asian markets will equal the industry’s current earnings of 800 million DKK worldwide in 2020, both from entertainment and educational games and software, as well as game design and other services.
“The (Shanghai) visitor program is our modest contribution to encourage growth and new jobs in the Danish games industry,” says Neiiendam. “I expect that CEOs from both small- and medium-sized game developers will be interested – and should some of the larger companies show interest, they are more than welcome to join.”
Danish game developers interested in participating in the Shanghai program should contact Interactive Denmark before 8 April at interactivedenmark.dk.