Nordic Game partner Adjust has a special message for the Nordic Game community this November:
Mobile gaming is growing rapidly. One out of every three apps downloaded is a mobile game, with mobile gaming now comprising 51% of all gaming industry revenue. However, with this success also comes increasing competition for users. With an ever-growing number of games, organic traffic is declining, and while installs are rapidly rising, so are cost-per-install (CPI) rates for mobile game marketers.
High CPI rates make optimizing spend more important than ever for mobile marketers. Otherwise, there’s a real risk in overspending budgets on channels that deliver low-quality users. Higher ad spend also means an increase in the number of channels utilized. Increasing budgets, increasing channels and increasing costs all result in operational challenges to scale effectively.
Scale your game’s growth with Adjust Automate
Adjust Automate provides the solution to help mobile game marketers automate their advertising, optimizing ROAS while cutting down on manual work. Automation comes in four main types: creative (helping produce, tailor messaging, test, and deliver ad creatives to users), budget (automatically ending poor performing campaigns while increasing high performers), bidding (automating advertising auction bids), and targeting (generating new audiences).
Adjust’s Automation suite aggregates all marketing data into one single dashboard, so marketers can compare ad spend for each channel side-by-side. Marketers can check their KPIs across multiple ad networks and ads, create custom reports, and optimize campaigns with maximal effectiveness from a single console. Game marketers can automate ad spend through workflows that scale and optimize campaigns automatically, ensuring they stay on budget and with the budget allocated to the highest performers.
Adjust is the only mobile measurement provider to offer solutions that automatically handle mobile marketing campaign optimization, so you can focus on the creative ideas that move the needle and let you exceed your KPI goals.
Learn more about how to automate and optimize your mobile game marketing at www.adjust.com.
Become a Nordic Game partner
Nordic Game would not be celebrating its twentieth edition this November without the tremendous support of our sponsors and partners. Many of them have already signed-up for our fall conference online, as well as our return to Slagthuset in Malmö next May, but we’re always ready to welcome new partners.
Contact us here for more info about the wealth of opportunities available to put your brand in front of the entire Nordic developer community and their global peers at Nordic Game.
About the Nordic Game conference
Nordic Game is the leading games conference in Europe, and 2021 marks its nineteenth and twentieth editions. Gathering thousands of industry professionals in the spring and autumn each year, Nordic Game is the one and only “home turf” meeting place for the highly successful game developers of Denmark, Finland, Iceland, Norway and Sweden.
Nordic Game doubles up online following our spring edition with NG21 Autumn on 2-5 November, and returns to Slagthuset in Malmö for NG22 Spring, both online and in the venue, on 17-20 May.
Get your passes to the fall edition of Europe’s leading games industry event right here!
Subscribe to our newsletter to get the latest Nordic Game, NGDC and Nordic games industry news, including updates about all of our events in 2021.
Follow Nordic Game on Twitter, Facebook, LinkedIn, YouTube, Flickr and Instagram.