Nordic Game partner Facebook Audience Network has a special message for the Nordic Game community this November:
What does the future of app monetization look like? And what should mobile gaming businesses focus on now to get there? We posed these questions to 25 thought-leaders—including ad tech business executives, industry analysts, game publishers—and shared their predictions alongside ours in the App Monetization Industry Outlook. This report explores the current state of mobile game monetization, plus some of the exciting possibilities through 2025. Then, we offer practical recommendations for gaming businesses now as they build toward the future.
Key points of the report include:
• As mobile game developers adjust to ad tech changes in 2021, they’re using disruption as a catalyst to innovation.
• Bidding has moved from a priority to an imperative for managing in-app ad monetization.
• The value of balancing in-app purchases with in-app ads is now broadly recognized, as developers focus on building a player-friendly monetization mix into games from the start.
• Looking to 2022, areas to watch closely include the mobile-to-cloud transition, more social features in games, and advancements in measurement.
• By 2025, the immersive experiences of the metaverse will bring exciting new possibilities for player engagement and monetization.
Read the full report at fb.me/AMIO.
Become a Nordic Game partner
Nordic Game would not be celebrating its twentieth edition this November without the tremendous support of our sponsors and partners. Many of them have already signed-up for our fall conference online, as well as our return to Slagthuset in Malmö next May, but we’re always ready to welcome new partners.
Contact us here for more info about the wealth of opportunities available to put your brand in front of the entire Nordic developer community and their global peers at Nordic Game.
About the Nordic Game conference
Nordic Game is the leading games conference in Europe, and 2021 marks its nineteenth and twentieth editions. Gathering thousands of industry professionals in the spring and autumn each year, Nordic Game is the one and only “home turf” meeting place for the highly successful game developers of Denmark, Finland, Iceland, Norway and Sweden.
Nordic Game doubles up online following our spring edition with NG21 Autumn on 2-5 November, and returns to Slagthuset in Malmö for NG22 Spring, both online and in the venue, on 17-20 May.
Get your passes to the fall edition of Europe’s leading games industry event right here!
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