Nordic Game partner Amber shares a special message in the run-up to NG21 May:
Localizing your video game serves many purposes, from a surge in sales in targeted markets to higher markings in app stores. Whether you are targeting the usual EFIGS languages (English, French, Italian, German and Spanish), expanding further internationally (Latin American Spanish, Brazilian Portuguese, Simplified & Traditional Chinese, Japanese, Korean and Russian) or targeting hot new markets (Arabic, Turkish, Hindi, Indonesian, Polish and Dutch), there is no doubt that localizing your game comes now with huge upsides that can dramatically boost your game’s commercial success. Did you know that simplified Chinese was the most popular language on Steam in 2020?
Despite its undeniable benefits, however, video game localization can be a particularly strenuous process. Used wisely, this ensures that issues are filtered out at every stage. But because this process involves multiple steps, and time is of the essence, it becomes imperative that the flow does not circle back endlessly. You can find the full story on GI.biz.
Established in 2013 in Bucharest, Amber is a creative agency structured as a network of studios with different specialties, offering a wide range of video game development solutions including complete product delivery, co-development, platform conversion, live operations and support services.
Some of the most popular gaming companies Amber has worked with or are still working with are Disney, Paradox Interactive, Rovio, NBC Universal, Kixeye, Glu, Kabam and That Game Company. Amber has developed games such as Rumble Heroes, Link Twin and Cinderella Free Fall and contributed to the development of successful titles such as Sky: Children of Light, Gorogoa and others.
In 2018 it was classified as the fastest growing software company in Romania according to the Inc. ranking. 5000 Europe and # 463 of all European companies. Amber is headquartered in Bucharest and has offices in Botosani, San Francisco, Los Angeles, Guadalajara and Montreal.
Learn more about Amber at amberstudio.com.
Become a Nordic Game partner
Nordic Game would not be celebrating its nineteenth edition in May without the tremendous support of our sponsors and partners. Many of them have already signed-up for next year, but we’re always ready to welcome new partners.
Contact Nordic Game’s Teddy Florea here for more info about the wealth of opportunities available to put your brand in front of the entire Nordic developer community and their global peers at Nordic Game.
About the Nordic Game conference
Nordic Game is the leading games conference in Europe, and 2021 marks its nineteenth and twentieth editions. Gathering thousands of industry professionals in Malmö annually, Nordic Game is the one and only “home turf” meeting place for the highly successful game developers of Denmark, Finland, Iceland, Norway and Sweden.
Nordic Game doubles up again with NG21 on 26-28 May and in November, following last year’s digital debut at NG20 and twice the knowledge, emotion and business at NG20+.
Purchase your passes now to the spring edition of Europe’s leading games industry event right here!
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