Nordic Game partner Amber has a special message for the Nordic Game community this November:
Who are the Gen-Z you keep hearing about? Why are they so important? Why are they so special?
The demographics successors of Millennials and predecessors of Gen-Alpha, also known as Zoomers are the generation that started out in a digital world, for them a smartphone is among the basic needs. Their time spent playing can range between 1 and 2 hours on average per day, mainly on PC, smartphones and looking towards consoles too. Games are seen as a time for recreation, to spend time with friends and they’re a large part of their media ecosystem. They’re also the teen generation that must deal with a pandemic as well. These bits of information offer significant insight for anyone invested in the mobile gaming industry.
Smart devices made gaming accessible to a larger number of people than ever before, including 97% of Gen-Z, that for the duration of 2020 had to spend most of their time in home. The extraordinary circumstances surrounding the Covid-19 pandemic drove to record heights the need for social connection and entertainment.
In this summary you can find a few of the main ideas presented in our case study detailing what Gen-Z likes in video games and why they play them. Keep in mind that Gen-Z is one of the biggest generations (2BN) to enter the workforce so they will deserve lots of attention if any Mobile Game Developer wants to make their mark in the Gaming Market.
Become a Nordic Game partner
Nordic Game would not be celebrating its twentieth edition this November without the tremendous support of our sponsors and partners. Many of them have already signed-up for our fall conference online, as well as our return to Slagthuset in Malmö next May, but we’re always ready to welcome new partners.
Contact us here for more info about the wealth of opportunities available to put your brand in front of the entire Nordic developer community and their global peers at Nordic Game.
About the Nordic Game conference
Nordic Game is the leading games conference in Europe, and 2021 marks its nineteenth and twentieth editions. Gathering thousands of industry professionals in the spring and autumn each year, Nordic Game is the one and only “home turf” meeting place for the highly successful game developers of Denmark, Finland, Iceland, Norway and Sweden.
Nordic Game doubles up online following our spring edition with NG21 Autumn on 2-5 November, and returns to Slagthuset in Malmö for NG22 Spring, both online and in the venue, on 17-20 May.
Get your passes to the fall edition of Europe’s leading games industry event right here!
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