NRK has partnered with Oslo-based developer Agens to breathe life into the mobile universe of their favourite plushie “Fantorangen”.
Fantorangen is a character created for the Norwegian Broadcasting Corporation (NRK), and stars in a popular television program on the Norwegian children’s channel NRK Super. Fantorangen, with his slightly mischievous personality, has become one of NRK’s most popular characters for children.
NRK partnered with Agens to create a mobile app as an entry point into Fantorangen’s universe, where a target group of 2-4 year-olds could interact with the character in a variety of fun ways – and that the children would love to use.
The mobile game, also called Fantorangen, climbed to first place in the Norwegian App Store’s list of free iPad apps for children-under-five a week after launch, and remains in the top spot a month after release, with over 40,000 downloads on iOS and Android platforms.