Though women spend more time and money on mobile games than men, there are precious few game companies who concentrate on this lucrative audience. Finnish Appstar however, started by former Stardoll founders, aims directly at women gamers with the soft launch of their debut title World of Fashion in Finland and New Zealand this month.
World of Fashion combines mobile gaming and “real life” in new and innovative ways with a realistic art style, rich inventory and collectible cards. World of Fashion differs from other games of the same genre with extremely large and trendy content – at the soft launch there are over 3000 garments and accessories in the game, with more are added every day, according to the studio.
Appstar’s founders have a proven track record of building a highly successful game community (Stardoll with 400 million users) and are using this expertise to capture the new generation of gamers. Liisa Wrang has been drawing paper dolls for the past 50 years and is the company’s creative director, responsible for all content. Appstar CEO Arto Aaltonen has built some of Finland’s most successful viral sites, with hundreds of thousands visitors weekly.
In World of Fashion, players shop and dress their way to the most fashionable venues, and meet celebrities to add to their list of clientele. Player’s celebrity “stylings” are rated by the community and the best looks win fabulous prizes. Alongside Rihanna, Taylor Swift and other superstars, players can also meet familiar YouTubers and fashion bloggers.
Check out the gameplay trailer:
During the soft launch players can also style Cosmopolitan fashion blogger Natalie Vilen and four rising YouTube stars: Iinaps, Sleeping Beauty, Ia J. and Mandiolivia. Players can also style Vilma Alina, who just recorded her first album.
Turku-based Appstar, founded by Stardoll veterans Arto Aaltonen and Liisa Wrang, focuses on bringing more entertainment value to women gamers and letting them express themselves in positive ways.
Learn more about the studio at www.appstar.fi.